In collaboration with Trygg Trafikk, the Norwegian Council for Road Safety, we have developed an illustrated concept inspired by the characters and universe of the TV series Trym and Madikken.
Planned for release in 2023, the activity book and educational videos are designed for kindergarten and 1st–3rd graders, helping to engage children and make traffic rules more tangible.
Through storytelling, children learn about traffic rules in a fun and visual way. Trym and Madikken demonstrate how to make smart choices in traffic, answering key questions: What should you do? How should you do it? And why?
Sometimes, mistakes happen even when we know the rules—other times, we make mistakes without even realizing it. This concept helps children understand, reflect, and navigate traffic safely.
