In 2020, Earthtree Partner Content Studio teamed up with the Norwegian Council for Road Safety to launch an exciting new project.
Led by Øistein Kristiansen and Marius Andersen, the team reimagined Lyset—a traffic light turned superhero—along with two supporting characters to engage children through online activities, a TV series, and a brand-new book.
Designed for young children and educators in Norwegian kindergartens, this project makes learning about road safety fun and interactive.
Watch our content at Barnas Trafikklubb