In 2019, we began collaborating with NIA, the Norwegian Industrial Workers Museum, located in Rjukan-Notodden, a UNESCO World Heritage site.
This region of Telemark was the heart of groundbreaking work in the early 20th century, where the shift from coal to hydroelectric power played a pivotal role in Northern Europe’s second industrial revolution. The landscape still bears the remnants of this industrial adventure, with dams, tunnels, power stations, railways, and ferries standing as lasting symbols of the dramatic transformation that took place amidst Norway’s stunning natural scenery.
We created Sam and Sara to bring the NIA story to life for children aged 6-12, making the visit more engaging. Our work includes illustrations, books, videos, animations, and on-site installations like drawing stations.
Additionally, we’ve developed style guides, brand bibles, and marketing toolkits to support the experience. We’re continually creating new concepts to attract more visitors, both digitally and on-site.
About the World Heritage Site:
On July 5, 2015, the Rjukan-Notodden Industrial Heritage Site was inscribed on UNESCO’s World Heritage List for its groundbreaking invention: the industrial production of fertilizer using hydropower.
Pioneers Kristian Birkeland and Sam Eyde developed the electric arc furnace to extract nitrogen and produce fertilizer. By harnessing hydropower, they built large-scale power plants and generated massive electricity. This invention is considered Norway’s most important.
The site, spanning from Møsvatn Lake to Heddalsvannet Lake, includes 97 significant objects and carries the responsibility of preserving this heritage for future generations.
