Fredrikstad, Norway – September 9, 2015 – Earthtree Media is thrilled to announce its new partnership with YouTube. Moving forward, Earthtree Media will manage all of its YouTube channels in-house, marking a new chapter in the company’s digital strategy.
As part of this exciting development, Earthtree plans to build a dedicated studio at its headquarters in Fredrikstad, Norway, to create exclusive content for its YouTube channels. Following a major Christmas production on both the English-language drawing channel Øistein Kristiansen and the Norwegian-language drawing channel Øisteins Blyant, the focus in the early months of 2016 will shift to the globally popular craft channel Box Yourself.
This partnership represents a strategic move by Earthtree Media to expand awareness of its successful brands by growing its presence on YouTube. In addition to promoting its existing content, YouTube provides a fantastic platform for discovering new talent and serves as a creative laboratory for testing fresh ideas and concepts from Earthtree.
Through this in-house management approach, Earthtree Media aims to build a more dynamic and interactive relationship with its audience while continuing to create engaging and innovative content.