We recently completed production on two new TV shows: Box Yourself (30 x 11 min episodes) and Learn To Draw ABC (32 x 7 min episodes).
Or, as they are known in Norway: Øisteins Pappeske and Øisteins Blyant ABC. Both shows were produced back-to-back in Norwegian and English. The Norwegian versions were broadcast on NRK Super, Norway’s biggest channel for kids.
We’ve had a sneak preview of the viewing figures so far, and it’s looking good…
Box Yourself was shown daily over Christmas as part of the “Julemorgen” (“Christmas Morning”) show. An average of 65% of all kids between 2 and 11 watching TV at this point (9 am) watched this programme. It performed even better in its regular slot – Friday early evenings (6 pm) – with an average share of 69%. It was particularly popular with younger kids – 81% of 2-6-year-olds watching TV saw Øistein making crazy things from cardboard boxes.
Learn To Draw ABC, the second series from our Learn To Draw TV concept – performed even better. In its regular slot on Mondays after school, it received an average share of 74% of 2-11 year-olds – rising to 84%with the 2-6 year-olds.
According to the 2012 annual review, NRK Super had an average daily share of 63% – so we are very happy to see that our shows are bringing more kids to NRK than usual. In terms of specific timeslots, we are told that our shows performed 2 to 6 percentage points above the same slots 12 months ago.
We’re really excited about bringing the English-language and localized versions of both series to countries across the world, and we hope to repeat the ratings success seen in Norway!